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'I Used To Lead From Fear,' Says Founder of SmartyPants Vitamins 'We've never lost anyone we didn't want to lose," says Courtney Nichols Gould, cofounder and co-CEO of SmartyPants Vitamins.  Considering her premium gummy vitamin company has been in existence for just over 5 years, that's a pretty darn enviable turnover rate. As Courtney and I chat further, I begin to understand why employee retention is so high.
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